REMARKETING

Remarketing

Remarketing (aka Retargeting) is a simple way to remain visible to prospective customers who have visited your website. This marketing technique is widely used by retailers and other consumer service companies as both a branding vehicle and a way to acquire new customers.

What is Remarketing?

Remarketing is a way to target your display ads to customers who have visited your company’s website in a previous session. The ads appear in various shapes and sizes on websites that a potential customer visits after they leave your website. The websites are part of a larger ‘network’ of websites that are affiliated with each other (i.e. Google Remarketing Network, Yahoo Display Re-Marketing and Independent Re-Marketing Networks). Integrating a remarketing program into your existing online marketing plans boosts brand awareness, drives traffic to your website, increases sales, and works with both display and text ads.

It is a powerful technique that leverages your pre-existing audience assets. Remarketing is ROI-driven, and customizable from creative, targeting and pricing perspectives. Just like Paid Search Advertising, for most remarketing programs you only pay when someone clicks on your ad.

The experts at Blue Moon Works, Inc. are well-versed in the latest remarketing platforms and ensure clients are employing the most effective solutions. Blue Moon Works, Inc. will implement, manage, and optimize your remarketing campaign so that it produces quantifiable results and drives additional revenue.

Blue Moon Works, Inc.’s Remarketing Services Include:

  • Remarketing Strategy & Implementation: Determine optimal strategy, select and implement remarketing campaigns on selected platforms, and implement appropriate creative.
  • Remarketing Management: Based on performance metrics, your program will be optimized on a rolling basis for optimum impact.
  • Ad Design: Tailored to your target audience, ads will be designed and written to effectively engage your customers and increase interaction with your brand.
  • Ad Creative Optimization: Based on performance, creative treatments will need to be modified and optimized over time.
  • Tracking & Reporting: Reporting includes normal paid search metrics in addition to view-through conversion metrics. Any existing analytics suites/tools already in use will also be integrated.
  • Integration with Marketing Mix: Integrate Remarketing efforts with existing marketing mix including PPC and Display.

To learn more about Blue Moon Works, Inc.’s Remarketing Services contact us at:

Blue Moon Works, Inc.
Denver
3773 Cherry Creek Drive North
Suite E985
Denver, CO 80209

Phone: +1.303.565.1100
Fax: +1.303.565.1104

Blue Moon Works, Inc.
New York
304 Park Avenue South
11th Floor
New York, NY 10010

Phone: +1.212.590.2507
Fax: +1.303.565.1104

Email: sales@bluemoonworks.com