EMAIL MARKETING

Email Marketing

Email Marketing is an efficient way to communicate your brand message to the consumer as well as drive consistent sales. Email Marketing is not only one of the most cost-effective tools in the online marketing mix; it is one of the most customizable. Email Marketing is critical in terms of customer engagement, seasonal promotions, product launches and maintaining customer loyalty

Blue Moon Works, Inc. works closely with our clients to plan and implement the best email marketing programs to achieve results. Running customized email campaigns means creating and delivering a message that your customers care about. It takes planning and finesse. It takes teamwork. Together we implement effective email campaigns that engage your customers and drive revenue.

Our team of email marketing professionals have fine-tuned and implemented email marketing programs on a variety of email marketing tools including:



In addition, our experts use Return Path, Pivotal Velocity, QuestionPro Survey Software, Zoomerang, and Survey Monkey to ensure your company gets the best response possible.

Always striving to improve the current industry best practices, Blue Moon Works, Inc. is involved in numerous Email Marketing organizations including: Email Experience Council, eMarketing Association, Email Marketing Gurus, Email Roundtable, Email Geeks, and Social Email Marketers.

Comprehensive Email Marketing and Optimization solutions provided by Blue Moon Works, Inc. include:

  • Email Marketing Strategy: Analyzing the current performance of the email channel against your competitors and clearly identifying actions that need to be taken in order to improve key metrics such as click to open rate, revenue per message sent, click to order ratio, and other metrics that align your email program with your revenue goals.
  • Program Development and Planning: Develop a comprehensive email marketing program that includes an email marketing promotional calendar, optimizing current email templates and creative elements to maximize performance of the email channel.

  • Optimize for Better Performance: Analyze the current email program to create a predictable, repeatable and consistent revenue stream from the email channel. Our Analysts will quickly uncover ways to:
    • Increase open rates
    • Increase click through rates
    • Increase conversion rates
    • Decrease customer attrition
    • Sustain low bounce rates
    • Measure, monitor and set up proper testing procedures, reporting processes and metrics
    • Driving engagement and interaction by making email content share-worthy across multiple digital channels
  • The “Email Play Book”: A proprietary tool we use to identify transactional and behavioral communications, promotional messages, and targeted messages to match the right audience segment with the right communication and message. Plan and develop messaging strategy to include but not limited to:
    • Email messaging frequency
    • Content plan
    • Segmentation plan
    • Triggered Email plan for various activities
    • Transactional Emails from website
    • Featured Events
    • Featured Products
  • Multi-Channel Execution: Expand your reach across touch points with support for integrated email, print-on-demand, and mobile marketing campaigns.
  • Reporting and Analytics: Optimize your results with comprehensive metrics on campaign performance and customer behavior with the email platform and the website analytics tools.

To learn more about Blue Moon Works, Inc.’s Email Marketing Services contact us at:

Blue Moon Works, Inc.
Denver
3773 Cherry Creek Drive North
Suite E985
Denver, CO 80209

Phone: +1.303.565.1100
Fax: +1.303.565.1104

Blue Moon Works, Inc.
New York
304 Park Avenue South
11th Floor
New York, NY 10010

Phone: +1.212.590.2507
Fax: +1.303.565.1104

Email: sales@bluemoonworks.com