sign up for our emails
Search Engine Optimization (SEO)
Drive Prospective Customers to You.
In today’s competitive online marketplace, success is determined by how relevant and visible your brand is when a customer is in the consideration stage of the purchase cycle. With more than 93% of all purchase decisions starting with an online search, it is essential to be visible and accessible to prospective customers on major search engines like Google, Yahoo!, and Bing.
The experts at Blue Moon Works, Inc. employ the latest SEO strategies and techniques to achieve rankings in the top Search Engine Results Pages.
As search engines’ algorithms grow more complex and precise, online content must be more relevant than ever. Working in the ever-changing search landscape, we pride ourselves on evolving with the emerging search marketing trends and applying the newest technology, tools and techniques available in the industry to achieve success for our clients.
Using industry leading content keyword research methods, we strive to meet your traffic goals and revenue objectives from the natural search channel. At Blue Moon Works, Inc. we handcraft custom SEO solutions to bring visibility to your brand, increase traffic to your website, and ultimately increase revenue.
Search Engine Optimization services provided by Blue Moon Works, Inc. include:
- SEO Audit: An in-depth analysis of your current website to determine your top “search competitors,” identify areas of opportunity, and assess which SEO strategies best suit your needs.
- SEO Baseline Report: A snapshot of key metrics prior to the implementation of search engine optimization recommendations, enabling our clients to track the effectiveness of our work.
- Keyword Strategy: Identifying the keywords and phrases that potential customers are using to search for products and services similar to yours in the major search engines. Once a keyword strategy is established we proliferate this strategy throughout the on-page content and behind the scenes code of your website.
- Link Building: Implement link building best practices to increase the visibility and authority of your website so it ranks higher in searches. Strategies include blog outreach, leveraging social networks, inclusion in industry directories and viral/buzz marketing.
- Copywriting: Optimize the content of your website to ensure it is search engine friendly and effectively conveying the brand voice.
- Optimization of Alternative Content: Take advantage of new technologies while still maintaining high search engine ranks. Optimize interactive Web 2.0, Flash-based content, videos, PDF, AJAX, RSS and blogs for better search engine rankings with technical analysis and consulting.
- Product Page Optimization: Boost site relevance for searches involving generic high volume terms as well as optimizing the site for searches using specific product keyword.
- Continuous Improvement: Identify opportunities to continually improve search engine rankings with reports analyzing keyword positions and other key metrics.
- Ongoing Strategic Consulting: Consider how to best move forward in an extremely dynamic online environment. What are customers, leading companies, and competitors doing? What does your company need to do to achieve or maintain its desired place in the online environment?
- SEO Health Check: Once we have optimized your site, we come back each quarter to do a SEO Health Check. We complete a brief review of your website to determine if SEO best practices have been implemented since the initial engagement and a refresh of the initial baseline report to measure the impact of the SEO results and future opportunities to improve performance.
We track and analyze a variety of different metrics for measuring the success of our projects. You can expect to see:
- Increases in Keyword Rankings
- Growth of Organic Traffic
- Growth of Organic Revenue
- Decreased Bounce Rate
- Increased Time on Site
- Increase in the Number of Links
- Indexed in Search Engines
- Increased Traffic on Non
- Branded Organic Search Terms